Choose the Right Marketing Professional for Your Business

In the ever-evolving world of digital marketing, marketing experts play a crucial role in implementing effective strategies to drive business growth. When it comes to social media marketing, an important question arises: should you hire a general marketing specialist or a dedicated social media marketing specialist?

In this article, we will explore the differences between a general marketing specialist and a social media marketing specialist, highlighting the skills and knowledge each brings to a digital marketing strategy. Understanding the nuances and distinct capabilities of these specialists will help you make an informed decision about the type of professional that best aligns with your marketing needs and goals.

Is there a difference between a general marketing specialist and a social media marketing specialist?

General marketing specialist:

A general marketing specialist is responsible for a wide range of marketing activities, which can include marketing strategy, market research, branding, advertising, digital marketing, public relations, data analysis, and more. They have a comprehensive view of the marketing landscape and are capable of developing integrated strategies that encompass multiple marketing channels and tactics.

Their main responsibilities may include:
  1. Developing marketing strategies to achieve company objectives.
  2. Identifying target audience and segmentation.
  3. Creating marketing campaigns across various channels, such as traditional, digital, and print media.
  4. Monitoring and analyzing data to evaluate campaign performance and adjust strategies as needed.
  5. Collaborating with internal teams and external vendors to execute marketing activities.

Social media marketing specialist:

A social media marketing specialist specifically focuses on planning, executing, and optimizing marketing strategies on social media platforms. They have a deep understanding of major social media platforms, their best practices, targeting capabilities, and advertising opportunities.

Their main responsibilities may include:
  1. Developing a social media marketing strategy aligned with the company’s objectives.
  2. Creating engaging and relevant content for social media platforms.
  3. Managing social media accounts and pages, including scheduling posts and responding to comments and messages.
  4. Analyzing data and metrics to evaluate the performance of social media campaigns.
  5. Implementing social media advertising strategies, including paid ads and audience targeting.
  6. Keeping up with trends and best practices in social media to optimize marketing strategies.

In what situations is it worth hiring a specialist in general marketing?

  1. Comprehensive strategy
  2. Target audience segmentation
  3. Need for coordination of efforts
  4. Presence across multiple channels
  5. Data analysis and ROI

1.Comprehensive strategy

If you need to develop a marketing strategy that encompasses multiple fronts such as market research, branding, advertising, SEO, content marketing, and other areas, a general marketing specialist has broad knowledge to create an integrated approach aligned with your business goals.

2.Target audience segmentation

If your target audience segmentation is complex and involves different communication channels, a general marketing specialist can analyze and identify the best strategies to effectively reach each segment of your audience across all relevant channels, including social media.

3.Need for coordination of efforts

If you have a marketing team working in different areas such as advertising, content, SEO, public relations, among others, a general marketing specialist can act as a link, coordinating the efforts of each area to ensure a cohesive and consistent strategy.

4.Presence across multiple channels

If your brand presence extends beyond social media, such as traditional media, events, strategic partnerships, or other channels, a general marketing specialist can help integrate all marketing activities, ensuring consistent brand messaging across all touchpoints.

5.Data analysis and ROI 

If you’re seeking a data-driven approach and aiming to maximize the return on investment (ROI) of your marketing strategies, a general marketing specialist can assist in implementing metrics, evaluating performance, and optimizing your campaigns across different channels.

In summary, hiring a general marketing specialist may be more suitable when you need a comprehensive view of marketing and coordination of multiple initiatives across various channels. These professionals possess broad knowledge that extends beyond social media, enabling a more comprehensive and integrated marketing strategy.

In what situations is it worth hiring a specialist in social media marketing?

  1. Focus on social media
  2. Precise audience segmentation
  3. Engaging content creation
  4. Community management and monitoring
  5. Targeted advertising campaigns

1.Focus on social media

If your primary objective is to strengthen your brand’s presence and impact on social media, hiring a social media marketing specialist brings specialized knowledge in this field. They are well-versed in the latest trends, algorithms, and best practices of social media platforms, ensuring an effective and relevant approach to maximize engagement and visibility.

2.Precise audience segmentation

If you aim to reach a specific audience on social media, a social media marketing specialist possesses advanced segmentation skills, enabling your messages to be targeted precisely and personalized for the relevant target audience.

3.Engaging content creation

If you’re seeking to create impactful and engaging content specifically for social media, a social media marketing specialist possesses the skills to develop and adapt content in an appealing manner, utilizing resources such as short videos, optimized images, and suitable storytelling strategies for each platform.

4.Community management and monitoring

If you need support in managing and monitoring interactions with your social media community, a social media marketing specialist is capable of responding to comments, direct messages, and reviews promptly and efficiently, maintaining a positive and constructive relationship with your followers.

5.Targeted advertising campaigns

If you intend to use paid advertising on social media as part of your marketing strategy, a social media marketing specialist can create and optimize targeted ad campaigns, maximizing reach, conversion, and return on investment.

In summary, hiring a social media marketing specialist is a smart choice when the main focus is on social media, aiming to maximize engagement, reach, and visibility on these platforms. These professionals have specialized knowledge and specific skills to create effective marketing strategies targeted at social media, aiming to achieve relevant results on these platforms.


In summary, when considering hiring a general marketing specialist versus a social media marketing specialist, it is essential to evaluate your specific needs, business objectives, and available resources. Both specializations have their value and can play an important role in the success of your digital marketing strategy..